When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. It is a path through which people who are interested in what your business has to offer will follow in order to convert into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Traditional sales strategies involved landing a customer on a sales page where they could choose to either buy or not while modern funnels aim to establish a connection between the sellers and the clients. Instead of leading people to a sales page, you will instead lead them to a squeeze page. This is the initial stage of the funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
An opt-in form is a crucial part of the sales funnel since it allows you to provide a means through which your customers will leave their contact information. With this form, you will collect email addresses and other information needed to reach out to these potential buyers with the intent of making them customers. In order to attract more people, you need to promise something in return. If you own a website with cooking equipment, one freebie you can provide is a recipe booklet. Make sure to provide a freebie that is related to the items you are selling or promoting.
Once you send your visitors a free gift after they sign up, they will not only enjoy the gift, but also be more than happy to read your next mail. However, this can only happen if the initial gift is of high quality. Any low-quality gift will definitely turn them off. It is also important for you to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
Your visitors don’t need to purchase products instantly once you have them in the funnel. Just provide them with relevant material that they love first. You can accompany free products with complementary products that you sell to improve conversions. Doing this will help you sell more.
Don’t worry if your clients say no to an offer. They are there for a longer time and will definitely read your next mail. Simply send them offers every once in a while, and you will get a decent number of conversions. Once you make a sale, you should provide after sale services such as support to develop a rapport between you and the client.